3 pointers to gauge a start-up-entrepreneur’s progress

Start-ups come with challenges. Though today’s landscape is far more conducive than ever before, yet the innate character of a start-up is made up of different risks. Sometimes you feel you are going strong and sometimes you are bogged down by circumstances. But if you have these 3 accomplishments, you are moving in a right […]

Mobile Apps, an efficient marketing medium

With the penetration of smartphones going deep across the country, the utility of Mobile Applications for businesses is on the rise. Different surveys suggest that on account of affordability and easier data-access from handsets, India will have more than 180 million Smartphones by 2019, nearly 13.5 % of the global Smartphone-markets. Our online interactions have got […]

A matching corporate wear reflects commitment to organization & work

There is an old saying, ‘Dress the way you want to be addressed’, how apt it is! We must dress in sync with ambience, occasion or the culture of the place where we reside, visit or work.  Your corporate wear also must match to your work-place’s culture, ethos and ambience. Your corporate wear reflects your […]

3 flaws can be outlined in Blue Ocean Strategy

Business-landscape around the world got empowered in 2015 when Blue Ocean rose on the horizon as an enlightening business-strategy. Firms and entrepreneurs found a new way to achieve high-margin profit-growth and that too, without the market-competition. Innovations and inventive thinking became the primary assets for a business to excel. But over a period of time, […]

Blue Ocean revolves around innovation

A book namely Blue Ocean Strategy, written by W. Chan Kim and Renée Mauborgne, came out of publication in 2005 and added a new dimension to strategy-structure of business-world. Businesses don’t need to tackle competitors, they can create own space of demands in the market. This new unchallenged market-space carved on the better or different quality of […]

Disruption gaining momentum in corporate circles

Disruption has become a much-discussed word today in corporate-corridors. In fact, Professor Clayton Christensen gave a new meaning to the word with innovation being the underpinning connotation. According to him, disruption signifies any innovation that makes products or processes easier and simpler with a greater degree of affordability. When you have proper engagement with your […]

3 tips to make one-on-one-meetings with your staff more effective

Schedules in corporate circles are always replete with meetings and seminars. These meetings definitely bring significant decisions for businesses. Even one-on-one-meetings also have had a prime importance in the corporate-world. One-on-one-meetings are special, brief and more enlightening. Your co-workers candidly open up about the problems and hindrances in your organization. More often than not, that […]

Appreciation-events motivate your employees

Humans have this intrinsic yearning for recognition. Recognition boosts anyone to achieve greater things in life and profession. That’s why it’s very necessary to have a mechanism in place at your organization where appreciation for good work is ingrained in its culture. A certificate, a memento, raise in salary or promotions can do wonders for […]

6 tips to extract maximum productivity from your co-workers

When your employees are satisfied at your company, they contribute with their full potential. In fact, your co-workers are the most important asset of your business. Investments, revenue, products, services and other elements may have their importance, but it is the human resource working at your place which ideates, innovates and executes different plans to take […]

3 tips to elevate efficacy of office-meetings

Official meetings are an avenue to construct employee-engagement. Instead of one-on-one, you talk to many co-workers instantly. But these meetings should not become a perfunctory part of your work. They must be effective in finding solutions and reaching to different decisions. You can instill some routine-tasks in your mechanism to make these meetings more and […]

4 direct benefits of regular interaction with employees

Performance-assessment or supervision of performance of your employees must be embedded in your system seamlessly. Making official assessment of their performances on intermittent basis is well and good, but having a regular interaction with them to gauge their normal progress works wonders for you. They work daily, they can deliver results daily and they can […]

New entrants must be absorbed into work seamlessly

Adjustment to an office’s culture is a complete process for an employee. This process has so many different aspects. Every organization has different sets of rules and regulations and completely different corporate culture. Some offices follow some orientation-programmes and some others recruit specialized HR-people to smoothen the process for new entrants. An organization’s activities and […]

Employees’ personal aspirations must merge with an organization’s aims

Aims and objectives define an organization. Its vision, mission, values and future, everything is encapsulated in its definitive aims and objectives. Every organization or company locates its purpose of work in its aims and objectives. Your team-members must have a strict adherence to your organization’s goals. Their personal ambitions and aspirations must have a reflection […]

3 suggestions to infuse bonding in your team

The success of any organization or company is heavily dependent on the people working there. As an entrepreneur, you are as good as your team. Cohesiveness among your team-members is a must to help you achieve business-goals. But team-building is an art and you can only have your staff-members working as a team when you […]

3 instructions to hire passionate employees

Skilled, accomplished and proficient employees are a great asset for any organization. Similarly, passionate employees are equally an enormous possession to have. And so, finding passionate employees also becomes quite a task. You may have some solutions in your mind: 1. Define company’s profile plainly: You must advertise you company’s profile clearly so that every prospective […]

Passionate people possess constant motivational drive

People who look for work which utilizes their skills are passionate about their skills. When they find work for them matching to their respective skills, they get engaged to their respective works also with same fervour. They become so passionate about their assignments that their output always becomes heavier than that of others. These people […]

4 tricks for a leader to extract results from his team

A team-leader in a corporate set-up is a vital cog in the whole mechanism. Sure, leaders are as successful as their team-members. But if the leader is efficient, he carves his team into a successful unit. An efficient leader knows how to infuse motivation among his team-members and extract results from them. He may have […]

Unwavering resolve: A mantra for entrepreneurship

You are never away from your inner self. When you pick up the gauntlet to do a business, it is just an extension of your personality. So, your business normally becomes a personal experience for you, which goes through numerous phases. Success or failure of a move, campaign being hit or a flop, promotional tools […]

Listening is an art

Listening is an art When we listen to something, we are usually engaged in passive listening—we anticipate our brains to pick up on the key aspects and retain them later. However, active listening is a critical ability for effective communication. It takes practice to become a better listener, but it will improve your ability to […]

5 points to remember in making Lateral Hiring

Lateral Recruitment is a regular phenomenon in various corporate circles. In this new age, when market-driven strategies rule the roost and different kinds of expertise have emerged, Lateral Hiring brings immediate solutions for organizations. But you must bear certain points in mind while making Lateral Hiring for your business: 1. You should always frame interviews […]

6 situations define your clients’ satisfaction

If your clients are satisfied with your services or products, it means your business is in good health. Client-satisfaction undoubtedly reflects the scale of success your business has achieved. But it is very difficult to assess the depth of this satisfaction. One better option and clients get away from you.  A fully satisfied customer rarely […]

Entrepreneurship is all about perseverance

An entrepreneur has to be a diligent go-getter. His resolve must be rooted in his vision. He must draw his deep commitment from his mission. And his resolve and commitment, both, are reflected in and sustained by a definitive perseverance. Entrepreneurship is all about a regulated set of activities, steadiness and determination. You can’t and […]

Every start-up has an intriguing narrative

As Rikant was studying in Kurukshetra University, he was working as well, but without informing his father about his simultaneous job. Soon after, he also started up Duke Travels up in arms with his brother Nishant, a co-founder of EaseMyTrip. Rikant started aggressive marketing right at the inception and transported his offering on bulk SMS-mode. Bulk […]

A start-up is a result of a series of events

Though start-up ecosystem these days is getting conducive in our country, yet places like Aurangabad in Maharashtra are still far from being in mainstream. Where and when Sachin Kate lived in Aurangabad, proper schooling did not exist there. He had to leave the area to a place where he attended school properly. Sustenance was always an […]

Client-trust equals to brand

Businesses have a natural course which takes them to grab right choices at right time. You just have to have that subtle sense, specific to your business which assists you in grabbing that moment. That one moment is the most appropriate to carve the change, decide the level of quality, pick aptly skilled workers and […]

Rejections can result in a successful commercial saga

For most of the people rejection gives disappointment, but for some it bolsters confidence. Winners don’t take negative responses seriously; they take them to reinforce their conviction in their belief and understanding. Had they taken these rejections seriously, they would have stopped somewhere and not become the icons they became. Colonel Hartland Sanders bore more […]

A sarcasm and Lamborghini was born

A small idea bears a big capacity inside. A man perceives or visualizes many ideas in his life-time, not all of them click, but if any of them does, it turns into a huge business or great accomplishment in some other arena. The key does not lie in one specific idea getting clicked, but it […]

FedEx has carved its way to top

Success of a business has many variables. When all its components fall in place, then only you can expect positive results. But businesses never get established in jiffy, it takes years to get to the top. When you go through the stories of successful businessmen, you get to know so many intriguing aspects which made […]

5 attributes you don’t want to be successful

Successful people stick to some common habits. Successful people have some unique characteristics in common. If you observe a bunch of successful people deeply, you will find one more thing generic, they keep away from some behavioural traits. Unquestioning attitude: If you scan through a list of successful people representing even different fields, you will […]

4 suggestions to make your team more effective

Team-effort is something every organization aspires for. Corporate circles are always engaged in coming up with newer methodologies to construct solid teams assigned for specific tasks. A collective acumen of team-members is constantly more effective than the effort of two or three people working separately, more so in preparing presentations. When working on a presentation, […]

Success lasts if achieved through experience

It is always said that there is no short-cut to success; you have to go through the grind. There are people who get a sliver of success by a lucky inheritance or a sheer chance, but they don’t go much far. The trial and error-phase, incessant failures, an elongated period of ideas not getting fruitful, […]

Human behaviour says it all

Behaviour is what establishes you in your society, behaviour is what exhibits your character, behaviour is what makes you successful in business or other spheres of life. And that behaviour bears a range of facets of human nature. Perhaps assiduousness is the greatest of personality-assets. You can name it persistence, diligence or perseverance, but the […]

5 Tips to meet clients’ expectations

A client is the most vital factor for a business. You chalk out your strategy, make your plans or draw a roadmap, keeping your target-clients in your mind. One satisfied client becomes the greatest promotion for your business. So, having him in the loop always and fulfilling his expectations during the different phases of your […]

3 distinct advantages of being a brand

A brand represents the distinctiveness of an entity. That distinctiveness is what separates it from others. In summary, a brand becomes a compact identity of a business. The brand of a business can be built on its logo, advertisement, products, services or any associated campaign. All these ingredients in different forms grab quickly the attention […]

3 key-points in meeting clients’ expectations

3 key-points in meeting clients’ expectations A client is the most important entity in the entire mechanism of businesses. Whether you are in manufacturing industry, trading, supplying, distribution or service industry, you work for your clients. Clients are the vital cog in any commercial endeavour. You can fulfill his expectations by sticking to some fundamental […]

ShowToClients: Target-audience & Relevance of your presentation

When you start preparing a business-presentation, you have the target-audience in your mind. And in fact, only when they are in your mind, you can juxtapose your products or services to their concerns and aspirations. And only when you address their concerns and aspirations in your presentation, it generates the biggest impact. Clarity of target-audience […]

Enlightening contents make marketing platforms vibrant

Content-marketing platforms are replete with the content which triggers curiosity in readers and facilitates their engagement with them. When you craft the content for your marketing website, you anticipate your audience, accordingly relate with their problems, enlighten them with various interrelated aspects, share different experiences, express strength and depth of your solutions, construct trust in […]

4 tricks to write marketing -centric SMSes

With our mobile-phone-industry moving on a high-growth-trajectory and India being poised to become the 2nd largest Smartphone-market by the end of 2017 and achieve the growth at a CAGR of 23% through 2018 as per a report of Morgan Stanley Research, SMS or Short Message Service can play a significant role in marketing mechanisms. Marketing […]

The story & emotion is more important today than ever in a presentation

Corporate presentations are now-a-days highly accepted and appealing mechanism among the wide range of marketing gimmicks being applied by businesses across the spectrum. The best part is that presentation-making has always been a dynamic field with the possibilities for different combinations of multi-media tools. The content and story also has become more important than ever. […]

Social Media has carved a niche in marketing arena

Marketing through Social Media Channels in India is in embryonic phase, which has evolved through hit-&-trial experiences. But there still is a lot to be learnt. Collection, communication and distribution of data and information have become the essence of all the Social Media-activities. A habit of reading and writing blogs, routine-interaction on social networking sites, […]

5 tips to cultivate leads

Lead Management is a powerful tool to generate business. It may comprise varied steps but essentially it helps you broaden the base of your prospective clients. Potential clients are classified and categorized, accordingly informed and engaged. And then a stage comes when conversion takes place and you have a new client in the list. A […]

An honest engagement: Powerful tool of sales-&-marketing

Sales-&-marketing are a vibrant field, but the scale of vibrancy can vary between different professionals. Skill and learning is one thing, but approach is completely different. If you, at the helm of your business, know the ins and outs of sales-&-marketing, you would end up hiring apt professionals for your business or initiative. Retail-sector needs […]

5 obvious essential components of Data Mining

Data Mining is a precise means to study and explore data to find out patterns and development in a specific field. It is a definite discipline, not any type of data-drilling processing. Data Mining extends beyond a simple data-breakdown or study. Actually extracting huge databases and analyzing them specifically to make important inferences is Data […]

PR augments a company’s standing

Public Relations or PR is a completely different domain as far as promotional arena is concerned. As the name suggests, PR is aimed to extract publicity. It is an effective advertising tool if handled properly. PR-tasks are carried out by specifically skilled and trained people of different industries and companies. Even people in electronic and […]

Call to Action: A massive support for your business

Call to Action possesses an enormous power in business-world now. With the increasing influence of online business and Social Media Channels, Call to Action has grown in significance incessantly. It’s obvious impact on making bigger reach to clients and consequently, increasing revenue can’t be ignored now. Frequently seen in websites, PPTs, Flash-presentations, different Social Media […]

Click Pop ups and Timed Pop Ups Effective online mechanisms

Digital revolution has certainly magnified the scope and spread of businesses. Online presence has become the order of the day. But taking advantage of this online presence needs careful and meticulous planning on websites and scores of social media-channels. Capitalizing on these new digital tools and techniques has become every entrepreneur’s aim, opportunity and challenge. […]

Social Skills make better entrepreneurs

Entrepreneurs, well-versed in social skills, normally do well in their respective arenas. They are sanguine in their manner and confident in their approach. Come what may, these entrepreneurs are always upbeat about their plans and progress. Failures hardly affect them. They know how to extract work from their team-members. They get them in any situation […]

Influencer Marketing A new trend

Word-of-Mouth is undeniably the best medium to publicize or promote something. It may not have the largest reach per individual, but the percentage of results is the maximum. If you ask one friend to buy something, with which you are satisfied, your friend will more than often buy the product. It is this efficacy of […]

5 tips to retain clients

A sheer dissatisfaction of your clients on the base of your products or services, affordability or a mere penchant to take the services from your competitors makes the retention of clients a big issue in the business-world. Client-retention is a major facet of a business and has to be taken care of circumspectly. A full-fledged […]

5 tips to make a start-up successful

A start-up is a translation of one’s ambitions into reality. But success or failure makes it more real. Every start-up doesn’t turn out to be a successful venture. The very vulnerability and uncertainty of the outcome makes it an intriguing arena. After a deep observation of different start-ups and how they have fared, 5 seminal […]