When a presentation shapes into a stimulating and disturbing idea or thought for your prospective clients, then there is a strong possibility that they would be motivated to take action to get on board with you. But to take them to a decision-making stage, you will have to steer them through a plethora of internal churns. So craft your presentation in a way to trigger those churns in your potential clients and place the respective facts to calm down those churns seamlessly.
You can’t predict the response of human beings exactly, but studies have revealed that if during a presentation, a potential customer goes through these reactions, more often than not, you are going to crack the deal. Obviously, sequence is not important, but if you prepare your presentation by placing the facts in order to get reactions from potential clients in this sequence, your presentation is going to be successful.