There is a specific proficiency in business that helps you establish emotional connect with consumers which ensues with better business-revenue. Even business-details wrapped in a story-format trigger emotions among audience and clients which culminate in generating business for you.
At one level, your products, services or offerings must bind prospective clients, satisfying their commercial inquisitiveness and at another level, they must touch a chord in your prospective clients. This emotional connect is generally so strong that it propels them to take a call-to-action. But this emotional connect can’t be established by dry technical details or gigantic company-profiles, it is established by your story on the journey of your business, ascent and descent, experiments and researches, vision and evolution of vision.
We live in a world where business takes a huge leap when it transforms into a brand and branding builds up simply on emotional relationship. Businesses are marketing themselves through story-telling by organizing several programmes and promotional campaigns at various places and social media channels which have enhanced visibility. Story has taken different forms. Awards, competitions, debates, presentations of varied sorts, advertisements, every gimmick is applied to involve more and more target-audience and draw emotional reactions from them, making a deep impact of the character of businesses.
Stories well presented on the plinth of emotional trigger take the core of the business beyond the realm of products or services to the stage where it transforms into being a brand.