Day 3

A quick recap from yesterday…

So far, we covered two key concepts: 1. The Pyramid approach to structuring a deck, and 2. The importance of a Storyline. Both ultimately focus on crafting one slide at a time.
Today, we’ll dive into designing slides in the McKinsey style.
Ready? Let’s begin!

Slide (by slide )Design

There are a few key components of a slide

1. Head Line
2. Subheading
3. Pointers/Image/Graphs

The image below shows a typical slide from McKinsey

Here’s the thumb rule:

Your slide titles should tell an important part of the story. Even if someone reads only the titles without the data or images, they should still grasp the overall message.

Each title should connect to the storyline, building clarity slide by slide.

Subheadings, Data, or Arguments
The next step is ensuring your subheadings, data, or arguments support the title. Weak data or arguments can undermine the credibility of your slide and the entire deck.

This is why the golden rule of slide design is: One Slide, One Message. The title is that message, and it must be fully justified by the content on the slide.

Think of your title as part of the story (a pearl), and the supporting data as the thread that holds it together.

What about visuals like images, graphs, or charts?

They play a critical role too! In my next email, I’ll guide you on how to decide what belongs in the slide body.

See you tomorrow! 🙂

1. How to structure Deck like McKinsey, Deloitte, BCG
2. Importance of Storyline
3. Secret of slide design in McKinsey style
4. Best way to find which chart to use in slides
5. Design Executive summary that impress (We are here)