Day 2

Why story matter in the presentation?

Stories are powerful because they naturally package data and arguments in a way that’s easy for listeners to understand and remember. Think of a story like a pill capsule – it delivers the important content in a digestible format.

As consultants, we need to weave stories into our presentations. These aren’t traditional “once upon a time” tales, but rather a logical flow of information that carries through to the end.

You might wonder why I suggest developing your storyline before creating individual slides. Here’s why: A storyline is like a thread holding pearls together in a necklace. Just as beautiful pearls are useless without a thread connecting them, your data and arguments need a clear storyline to become meaningful. The storyline puts everything in the right order and shows how each piece connects. 

How does the storyline work?

Just check out the following example. I believe by going through this you will understand the importance of the storyline and see the storyline in action

Without a Storyline:

• Slide 1: Product Features
• Slide 2: Market statistics
• Slide 3: Financial projections
• Slide 4: Competitor analysis
• Slide 5: Team introduction

This random order might overwhelm the audience with disconnected facts.

With a Storyline:

1. Set the Stage: Start with a problem (e.g., “Customers are struggling to find eco-friendly and affordable cleaning products”).
2. Introduce the Hero: Present your product as the solution to the problem.
3. Build Credibility: Show market statistics that highlight the demand for your product.
4. Create Trust: Explain why your team is best positioned to deliver this solution.
5. Deliver the Promise: End with financial projections to showcase the potential return on investment.

Takeaway:

By weaving a storyline, you guide the audience logically through the problem, solution, and impact. It ensures that each slide feels connected, making the data and arguments more compelling and memorable.

In my next email, I’ll tell you how magically those titles & subtitles and individual slides matter Get ready without thinking hard.

Stay Tunned 😊

Next?

Over the next few days, you get more tips like:

1. How to structure Deck like McKinsey, Deloitte, BCG  
2. Importance of Storyline 
3. Secret of slide design in McKinsey style
4. Best way to find which chart to use in slides
5. Design Executive summary that impress (We are here)