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MARKETING

Customer Onboarding Mistakes and types of customer onboarding

Customer Onboarding: 5 common mistakes that may dent company reputation & revenue Customer onboarding is an important step as it sets the future expectation and company image for the newly acquired client. A positive image in the customer mind not only help the company to get cooperation during the project period but goes long after […]

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ShowToClients: Target-audience & Relevance of your presentation

When you start preparing a business-presentation, you have the target-audience in your mind. And in fact, only when they are in your mind, you can juxtapose your products or services to their concerns and aspirations. And only when you address their concerns and aspirations in your presentation, it generates the biggest impact. Clarity of target-audience […]

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Enlightening contents make marketing platforms vibrant

Content-marketing platforms are replete with the content which triggers curiosity in readers and facilitates their engagement with them. When you craft the content for your marketing website, you anticipate your audience, accordingly relate with their problems, enlighten them with various interrelated aspects, share different experiences, express strength and depth of your solutions, construct trust in […]

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4 tricks to write marketing -centric SMSes

With our mobile-phone-industry moving on a high-growth-trajectory and India being poised to become the 2nd largest Smartphone-market by the end of 2017 and achieve the growth at a CAGR of 23% through 2018 as per a report of Morgan Stanley Research, SMS or Short Message Service can play a significant role in marketing mechanisms. Marketing […]

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The story & emotion is more important today than ever in a presentation

Corporate presentations are now-a-days highly accepted and appealing mechanism among the wide range of marketing gimmicks being applied by businesses across the spectrum. The best part is that presentation-making has always been a dynamic field with the possibilities for different combinations of multi-media tools. The content and story also has become more important than ever. […]

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Social Media has carved a niche in marketing arena

Marketing through Social Media Channels in India is in embryonic phase, which has evolved through hit-&-trial experiences. But there still is a lot to be learnt. Collection, communication and distribution of data and information have become the essence of all the Social Media-activities. A habit of reading and writing blogs, routine-interaction on social networking sites, […]

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5 tips to cultivate leads

Lead Management is a powerful tool to generate business. It may comprise varied steps but essentially it helps you broaden the base of your prospective clients. Potential clients are classified and categorized, accordingly informed and engaged. And then a stage comes when conversion takes place and you have a new client in the list. A […]

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An honest engagement: Powerful tool of sales-&-marketing

Sales-&-marketing are a vibrant field, but the scale of vibrancy can vary between different professionals. Skill and learning is one thing, but approach is completely different. If you, at the helm of your business, know the ins and outs of sales-&-marketing, you would end up hiring apt professionals for your business or initiative. Retail-sector needs […]

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5 obvious essential components of Data Mining

Data Mining is a precise means to study and explore data to find out patterns and development in a specific field. It is a definite discipline, not any type of data-drilling processing. Data Mining extends beyond a simple data-breakdown or study. Actually extracting huge databases and analyzing them specifically to make important inferences is Data […]

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PR augments a company’s standing

Public Relations or PR is a completely different domain as far as promotional arena is concerned. As the name suggests, PR is aimed to extract publicity. It is an effective advertising tool if handled properly. PR-tasks are carried out by specifically skilled and trained people of different industries and companies. Even people in electronic and […]

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Call to Action: A massive support for your business

Call to Action possesses an enormous power in business-world now. With the increasing influence of online business and Social Media Channels, Call to Action has grown in significance incessantly. It’s obvious impact on making bigger reach to clients and consequently, increasing revenue can’t be ignored now. Frequently seen in websites, PPTs, Flash-presentations, different Social Media […]

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Click Pop ups and Timed Pop Ups Effective online mechanisms

Digital revolution has certainly magnified the scope and spread of businesses. Online presence has become the order of the day. But taking advantage of this online presence needs careful and meticulous planning on websites and scores of social media-channels. Capitalizing on these new digital tools and techniques has become every entrepreneur’s aim, opportunity and challenge. […]

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Social Skills make better entrepreneurs

Entrepreneurs, well-versed in social skills, normally do well in their respective arenas. They are sanguine in their manner and confident in their approach. Come what may, these entrepreneurs are always upbeat about their plans and progress. Failures hardly affect them. They know how to extract work from their team-members. They get them in any situation […]

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Influencer Marketing A new trend

Word-of-Mouth is undeniably the best medium to publicize or promote something. It may not have the largest reach per individual, but the percentage of results is the maximum. If you ask one friend to buy something, with which you are satisfied, your friend will more than often buy the product. It is this efficacy of […]

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5 tips to retain clients

A sheer dissatisfaction of your clients on the base of your products or services, affordability or a mere penchant to take the services from your competitors makes the retention of clients a big issue in the business-world. Client-retention is a major facet of a business and has to be taken care of circumspectly. A full-fledged […]

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5 tips to make a start-up successful

A start-up is a translation of one’s ambitions into reality. But success or failure makes it more real. Every start-up doesn’t turn out to be a successful venture. The very vulnerability and uncertainty of the outcome makes it an intriguing arena. After a deep observation of different start-ups and how they have fared, 5 seminal […]

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3 steps for a strong financial health of small businesses

If you happen to be an entrepreneur, you have to prepare holistically on different fronts. You can’t forgo making the entire structure strong by taking into consideration myriad of circumstances and challenges. Even if you have started to run a small-time business, you can’t escape a full-fledged preparation. Financial prudence is one aspect that makes […]

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3 basic requirements of a customer

A study on customers from 6 European countries came out with findings that threw ample light on customers’ thought-process when they deal with different companies. 82% of customers think that it is vital to trust organizations which respect their information and data, 78% of customers deem that the connectivity with an organization on phone is […]

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Experience is precious in business

Experience is precious. Experience makes you efficient in your job. Experience makes you expert in your skill. Experience bears many facets. It can be defined as an added understanding of the work or skill during its execution. In business as well, you become a brand when you earn enough experiences during different interactions with your […]

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Your business needs a constant consultant or advisor

A business has numerous elements and each one of them has to be taken care of faultlessly.  There is not a certain route to success and growth, so every conceivable formula and plan has to be tried to achieve that. Effort has to be combined and consolidated. Your staff-members are constantly absorbed in their respective […]

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4 broad points to help you set clever goals

Aims and objectives are a strong concept which is deep-rooted in the notion of purpose. When you decide goals for yourself, your organization or your business, the very purpose makes the plinth of the decision. If you set enormous, far-fetched goals, you may not achieve them in the pre-set time and you may get dejected. […]

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Sale-targets can be tamed

Sales and marketing is an interesting arena, always changing and vibrant. Targets hold a higher pedestal here as everything is planned to grab them consistently. Targets play a fulcrum and sales and marketing strategies revolve around them. Targets at different levels in the market make this whole exercise intriguing, arduous and demanding. But sale-targets can […]

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Digital flair will boost your business-prospects

Businesses are going through churns to accept and adopt various features of digital technologies. Every pre-internet business has leapt into digital space and new ones are using these technologies to their utmost advantage. Digital revolution has changed ways and has altered the very thought-process. Business-tactics are now being based on digital advantages. Opportunities are ample […]

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5 advices to make your digital content effective

1. Short sentences with simpler words: Textual content at digital platforms become more attention-drawing when sentences are small and comprise simpler words. Smaller sentences are easy to grasp and comprehend and augur well for your aimed objective as far as your business is concerned. Multitude of ideas in one paragraph defeats your purpose. Present your business […]

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4 suggestions to have Click Through Rates flying for your posts

When you are into digital marketing, you are going to interact with hordes of people where a number of them may not develop an interest in your effort at all. They may have liking for other kinds of products or services, they may carry fondness for a completely different matter or their background may not […]

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3 tips to score at digital promotion

We are witnessing digital churns across the different layers of our societies. Promotion and marketing have taken new dimensions. Professional presentations have taken a different shape now. Rules of game have changed totally. Traditional promotional practices are not gone surely, but are in shadow. Generation of comprehensive digital interest is the need of the hour […]

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Blogs- A great platform to connect with readers

Blogs are nuggets of information. They are an informal account of someone’s own experiences or a personal version of known or imminent facts. These personal stories explore businesses through the perspective of results. If a blog manages to erect a portrayal of something specific in your mind, it will have achieved its aim. Blogs can […]

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4 essentials must for marketing

Marketing has always been an exciting arena with lots of regular and periodic changes and churns. To fit in those changes and adopt accordingly is nothing less than a challenge. Various methods and techniques are being deployed these days as well, but 4 fundamentals can be extracted: Comprehensible written material: Drafting nice and understandable on […]

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Innovation is the essence of marketing today

Marketing has become such an effective instrument these days that it can construct demands for products. Similarity of products and services from different companies is not an unusual incidence, but one, which has a cutting-edge marketing plan, wins more clients. Your solutions not only have to be appropriate, they must appear also to be appropriate. […]

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Social Media-marketing has 6 conspicuous advantages

Social Media-marketing has transformed into an effective marketing technique with a huge platform for promotions. Traditional promotional tools are also effective without an iota of doubt, but the advent of Social Media has brought a certain ease into the entire marketing-mechanism across the product-service-initiative-spectrum. There are few plus points we can make out in Social Media-marketing:  Definite prominence: A […]

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Digital Marketing scores over Traditional Marketing in 7 ways

This is now a Digital World. We are witnessing a Digital Revolution. Ever since the internet came into our lives and got ingrained into our daily routine, our penchant and drive to use digital marketing have grown exponentially at every level of our societal structure. Though internet-penetration has still to cover so many areas in India, yet […]

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7 good things about Digital Marketing vis-à-vis business

We are passing through exciting times these days. Internet has changed the course of our lives. Digital Marketing has changed the face and features of businesses. Commercial world has gained immensely on the ease provided by this new revolution. Some conspicuous benefits can be enumerated:   You can always engage with your clients via internet. A regular connectivity results in bigger business-prospects for […]

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ShowToClients: Target-audience & Relevance of your presentation

When you start preparing a business-presentation, you have the target-audience in your mind. And in fact, only when they are in your mind, you can juxtapose your products or services to their concerns and aspirations. And only when you address their concerns and aspirations in your presentation, it generates the biggest impact. Clarity of target-audience […]

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